What’s your marketing personality ?
Get a complete guide to shape your online strategy - tailored to your marketing personality type. And even more… Get a chance to win up to 6 months of full marketing services or a full year Semrush subscription.
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Extremely well. It’s part of my job.
Fairly well, but I don’t refer to them much.
Not very well. It’s my team's responsibility.
Well enough to tell our story better.
How well do you know your competitors’ marketing strategies?
1
Back
2
They can save me hours in analysing.
They’re the basis for building an effective strategy.
They give me a complete overview of where we’re at with targets.
I use them for market research or as part of a brief.
What purpose do reports serve?
What personal skill do you pride yourself on the most when it comes to digital marketing?
My attention to detail.
I always see the bigger picture.
Clear communication & flexibility.
An ability to think laterally.
3
To identify where we rank as a business and increase search volume.
To identify relevant longtail words for a campaign and up conversion rates.
To shape the direction we might want to take.
To find the keywords for creating engaging, unique content.
4
Why would you run a keyword search?
To identify where we rank as a business and increase search volume. Keywords are, well… key!
5
What are your UX priorities for the customer journey?
To optimise the journey to improve conversion rates.
To create an efficient marketing and sales funnel that makes life easy for customers.
To get customers to complete a CTA so we achieve those results.
To build value and create engaging touchpoints.
My job revolves around optimising the journey to improve customer conversion rates.
I’m always looking to build value & create engaging touchpoints.
6
How do analytic tools fit into your everyday check?
To diagnose technical SEO issues.
To adjust a strategy. Any strategy.
To spot opportunities and gain competitive advantage.
To A/B test a campaign and get it in ship-shape.
To spot opportunities and gain competitive advantage, which (let’s face it) is always the ultimate goal.
The acronym you use the most often is…
SERP (Search Engine Results Pages)
ROI or PPC (Pay-per-click)
CTA or CRO (Conversion Rate Optimisation)
TOV (Tone of Voice)
7
You're an Analyzer
There’s no two ways about it, you excel at critical thinking. Whether it’s keywords or backlinks, you can take information and analyse it down to its very core in order to take action: data – in all its forms – holds no mysteries for you. Enter your business email to download a personalized report...
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Download your personalized report and get a chance to win up to six months of marketing services or a one-year Business subscription to Semrush worth $9,000.* Then increase your chances of winning by sharing your quiz result on social media with the hashtag #ShapeYourStory.
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You're a Problem Solver
You live to find solutions: let's face it, you’d make the square-peg-round-hole dilemma work if you were presented with it in digital form. By looking at all angles of a problem first, you have no difficulty in interpreting the issue at hand to then tackle it with success. That might mean getting creative to make a campaign to stand out. It’s an evolving field, but you adapt to every system update and market change with total ease. Enter your business email to download a personalized report...
You're a Visionary
You’re nothing short of a luminary. Your strategic thinking shapes the business from the bottom up, while anticipation and innovation keep you well ahead of the game. Always looking to achieve results, you’ll not stop until you’ve found a way to square that circle. Enter your business email to download a personalized report...
You're a Creative
You’re always thinking outside the box. There’s no limit to your ideas when it comes to social media, campaigns and more. You understand what the user wants, which is why you know exactly how to get the message across and you’re never afraid of trying new ways to do so. Enter your business email to download a personalized report...
